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The Art and Science of Storytelling: Insights from Behavioral Science
October 27, 2020 @ 12:00 pm - 1:00 pm
Each of us is exposed to over 10,000 messages per day from those wanting our attention. Most of us just tune these messages out. If you are someone who needs to deliver a message, you need new strategies to break through this noise. Using important clues from digital footprints about what works (and what doesn’t), savvy storytellers can learn to refine their messages for maximum impact. We’ll take an analytical look at storytelling, and explore how the latest research into behavioral science can help all of us tell better stories that move people to act.
The host of this training is Keith Lauver, is a serial entrepreneur with over 30 years of experience starting, managing, and selling companies in emerging markets. His list of success stories includes:
- Cook Simple- an award-winning line of all-natural meal kits designed to make healthy home cooking simple and delicious.
- Montana Legend- a specialty food products company offering premium natural Angus beef.
- Gearworks- a mobile workforce management software for customers such as FTD, Pepsi, and Roto-Rooter. The core application, etrace, runs on GPS-enabled cellphones and provides a real-time view into the location of workers and the status of their activities. and
- MicroAssist- A custom web application business delivering enterprise solutions for Polaris, ThermoKing International, Great Clips Inc., Grow Biz International, Target, and the Kuwait Stock Exchange.